Should You Use Google+?

Post Date: July 18th, 2011
Written by: Kristen Luke

Google+ is the latest social networking site to come on to the scene. At first glance, it appears to blend the functionality of Twitter with Facebook. Google+ closely resembles Facebook Read more…


Top 10 Posts of 2010

Post Date: December 19th, 2010
Written by: Kristen Luke

For my last post of 2010, I thought I would wrap up the year by naming the top 10 most popular articles from my blog this year.  This year included Read more…


Four New Ways to Beef Up Your LinkedIn Profile

Post Date: October 24th, 2010
Written by: Kristen Luke

If you have logged into LinkedIn in the last couple of weeks, you may have noticed some new changes.  The professional networking site has recently added new sections to individual Read more…


Three New Ways to Use LinkedIn to Market Your Business

Post Date: June 13th, 2010
Written by: Kristen Luke

I’m taking a one week break from my series A Marketing Guide for RIAs, so I can address how recent changes on LinkedIn can be used to market your business. Read more…


Three Steps to Building a Better Online Reputation

Post Date: May 2nd, 2010
Written by: Kristen Luke

In today’s information age, it is common for consumers to research products, services and even people online when making purchasing decisions.   Whether you like it or not, your prospects are Read more…


Enhance Your LinkedIn Profile through Applications

Post Date: January 17th, 2010
Written by: Kristen Luke

There is no argument that the standard LinkedIn profile is pretty boring.  If completely filled out, the profile consists almost entirely of text.  This might be fine if you are Read more…


Top 10 Posts of 2009

Post Date: December 27th, 2009
Written by: Kristen Luke

It’s that time of year again when everyone is counting down the top moments of 2009: the top movies, the top songs, the top news stories, etc.  In the spirit Read more…


How To Use LinkedIn When Your Compliance Department Says No

Post Date: November 22nd, 2009
Written by: Kristen Luke

Recently I have been conducting one-on-one LinkedIn training sessions for advisors on how they can better utilize the professional social networking site. Each advisor has different restrictions on how they Read more…


Marketing with LinkedIn: Create Your Own Group

Post Date: September 27th, 2009
Written by: Kristen Luke

By now it is common knowledge that LinkedIn is an effective tool for connecting with existing contacts and facilitating introductions to new contacts.  If you have read my other articles Read more…


How Can You Most Effectively Market Your Business?

Post Date: August 30th, 2009
Written by: Kristen Luke

In April 2009, The Nielsen Company conducted a study of the most trusted forms of advertising.  Not surprisingly, the study found that most trusted source is recommendations from personal acquaintances.  Read more…