Communicating to Clients During Turbulent Times

Post Date: August 8th, 2011
Written by: Kristen Luke

The last few weeks have been plagued with unsettling news about the markets and the economy, ranging from debt ceiling concerns to 500+ point drops in the market. This uncertainty Read more…


Why You Should Stop Using Outlook for Email Marketing

Post Date: January 30th, 2011
Written by: Kristen Luke

Email marketing should be a standard part of every advisor’s marketing strategy. It provides individuals and firms with a quick and easy way to send weekly market wraps, monthly newsletters, Read more…


Top 10 Posts of 2010

Post Date: December 19th, 2010
Written by: Kristen Luke

For my last post of 2010, I thought I would wrap up the year by naming the top 10 most popular articles from my blog this year.  This year included Read more…


Four Reasons to Keep Sending Your eNewsletter that No One Reads

Post Date: April 11th, 2010
Written by: Kristen Luke

I apologize for missing last week’s blog post.  I was in the middle or writing this article when the 7.2 earthquake hit. Needless to say, I was a bit distracted.   Read more…


Should You Drop Subscribers Who Don’t Open Your E-Newsletter?

Post Date: July 29th, 2009
Written by: Kristen Luke

This is a guest post from Susan Weiner, CFA, of Susan B. Weiner Investment Writing. Susan originally posted this article on her Investment Writing blog.   Since this article is relevant Read more…


Use Your E-Newsletter to Get the Most Out of Your Social Media Marketing

Post Date: July 19th, 2009
Written by: Kristen Luke

If you actively engage in social media marketing, you know that it can take a considerable amount of time each week.  Whether you are writing a blog, recording a podcast, Read more…


Convert Prospects to Clients Through Drip Marketing

Post Date: July 5th, 2009
Written by: Kristen Luke

You spend valuable time meeting prospects. Don’t let your efforts go to waste. Let your marketing help you efficiently convert them to clients through drip marketing campaigns.


The Must Have Recessionary Marketing Tool

Post Date: February 15th, 2009
Written by: Kristen Luke

If you haven’t incorporated email marketing into your business, now is the time. With revenue shrinking and marketing budgets quickly dwindling, email marketing is an inexpensive way to stay in Read more…